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Today, we cover some of the most common types of ad fraud and how to avoid them. As creative as advertisers can be in campaign de and execution, so can fraudsters in their schemes to defraud brands. From domain spoofing to click farms, here are the most common ad fraud schemes, followed by tips on how to avoid them. Bidding for ad space takes into a placement type, website content, traffic quality, etc.

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It was the promise of a great deal that Raul Gonzalez said prompted him to order a drone that popped up in his Instagram feed in October.

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But the supposedly high-quality drone arrived in a plastic bag from China. And I was like, 'What? What's this?

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I'm like, 'Whoa. That's not what I ordered. The drone does fly, but when he demonstrated it for CBS News correspondent Anna Werner, the battery started dying after just a couple minutes.

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Many people are being scammed by questionable on social media platforms like Instagram. Some products never arrive, while others turn out to be different than what you saw advertised.

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Almost all the in question come from companies you've never heard of before, promoting deep discounts. Not only was the drone Gonzalez ordered not the high-end model he expected, he said it's not even worth what he paid for it.

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You guys aren't going about it the nice way…I'm going to file a complaint against you guys," Gonzalez said. She said some of the feature photos of real high-quality products, but what the scammers are selling are cheap knockoffs. The snow blower one shopper thought he ordered turned out to be an ice scraper.

Two other people told us they thought they bought "motorized surfboards" but instead got foam boogie boards.

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Hutt said do your research. They know what works and that's what they use," Hutt said. Artist Jenny Odell learned how some of those "companies" work while researching a particular watch as part of an art project.

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They're sold at deep discounts on Instagram. The stores looked hip, and trendy.

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And a lot of the imagery was just stock imagery," Odell said Odell found the people behind those companies were actually doing what's called "dropshipping" -- setting up what looks like a store selling its own products online but instead simply acting as a middle man, marketing items from manufacturers, often in China. Those overseas companies then ship directly to the customer. The dropshipper doesn't de or manufacture the items or even hold any inventory.

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Odell never found out who was actually selling those watches. Unlike with a regular store, she said pinpointing their location turned out to be "impossible. Raul Gonzalez did get his money back, but only after filing a complaint with his credit card provider. He said Military Tees didn't even want the drone back.

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He discovered many others had similar complaints about the company. Instagram banned their and their website is no longer working.

Here's how shopping scams on facebook are ripping off thousands of customers, with the money flowing overseas

They never responded to our request for comment. It should be illegal. It's like, you know, saying I'm selling you a Jaguar and giving you a Pinto.

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I mean, it's the same thing," Gonzalez said. We asked Instagram to sit down with us.

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It declined to do an on-camera interview but told us every ad gets screened before it's posted, with either human or automated review. The company said that review allows it "to catch most of the policy-violatingbut" that it's "continuously working to improve since some still manage to slip through. A couple of things to look out for: the biggest red flag is a "too good to be true" price — if it's dramatically lower than that of other sellers, the Better Business Bureau said watch out. Also, you can google the URL for the website to see if other people are complaining, and of course research products before you buy.

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